Category Archives for Marketing

Laptop with Charts on the Screen

The One Certification That Every New Digital Marketer Should Get

I tell all my students: if you want a job in digital marketing, get a Google Analytics Certification.  It will get you job interviews, it will get you a higher starting salary, and you can use it to start making money as a freelancer right away. (this is great if you have student debt that you need to pay back or just want some extra income).

Getting Google Analytics Certified can be a gamechanger whether you’re already in the marketing field and want to earn more OR you want to get paid to do digital marketing.

What is Google Analytics Certification for Individuals?

The Google Analytics Individual Qualification (IQ) test is a certification that will help anyone who wants a career in digital marketing get an edge. It helps you see who’s coming to a website, which devices they use (desktop/mobile) and how they navigate through the site. It helps you measure the performance of your website so you can improve it.

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same. You can earn the certification through Academy for Ads, Google’s online training program.

Google Analytics Logo

Source: Wikimedia

When I meet students graduating with a Marketing degree, and they tell me they don’t have Google Analytics certification, I’m horrified.

Then they wonder why they aren’t getting hired at the top digital marketing agencies in town.

For certain job titles, you need this certification or your resume goes into the trash heap.

Would you swim with both hands tied behind your back wearing a hula skirt?

Surprised Look

Source: Pexels

Nope. Didn’t think so.

Then why would you try to get into digital marketing without a Google Analytics certification?

Here are some of the Frequently Asked Questions I get:

  • Is Google Analytics Certification worth it?

If you want a career in marketing, website development or management, the answer is YES.

  • Is Google Analytics Certification Free?

YES! It’s free. It used to be $50 but now it’s completely FREE.

  • Is Google Analytics Certification hard? 

Not really but if you have no background in marketing or website development, I guess it could be. The best thing to do to figure out if you enjoy it is to go through the free course (see below) and decide for yourself.

  • How long does it take to study for the test?

It really depends. If you’ve used Google Analytics in the past, you may be able to ace the exam after studying a couple of days.

But I’d reserve 5-7 days to be on the safe side if you have some experience using it.

If you’re starting from scratch, I would study for 3-4 weeks before taking the test if you’re only studying for it a few hours per week.

  • Can’t I just wait till I join a company and then go through certification?

Google does have a program for certified partners and many digital marketing agencies train their employees and get them certified. So you could wait and let your future employer train you but why would you intentionally lower your current market value?

Follow this step-by-step guide to get your Google Analytics Certification:

  1. Start with this course by Google, it will teach you everything you need to know about Google Analytics: What I love about it, is it’s free and it’s by staff experts so you know it’s up-to-date and “right from the horse’s mouth!” I also recommend checking out these videos: (binge-watch instead of your favorite show on NetFlix!). One of the most valuable parts of Google’s Analytical Suite is Google Tag Manager. Many SEO experts use it, and it’s really good to deep dive into it before you sit for the test. Here’s where you can learn about Google Tag Manager:
  2. Take some practice tests. Here’s a site that has some practice tests:
  3.  When you’re ready, go to this website to sign up: You can earn the certification through Academy for Ads, Google’s online training program.
     (you’ll be signing up as an individual, not an agency, so follow the instructions on how to do that).

PRO TIP #1: Once you get certified, don’t forget to download your certificate and add your new certification to your LinkedIn Profile and also your resume. It’s definitely a keyword that recruiters and HR managers use to find qualified candidates.

Remember not to violate Google’s terms of service:

“Your individual qualification demonstrates basic proficiency in Google Analytics. Please note that creating or displaying a Google Analytics IQ badge is a violation of Google’s branding policies and may infringe Google’s trademark rights. Your qualification may be revoked if you create or display a badge. Any member of Partners can earn a Google Analytics individual qualification. Once you’ve passed the Google Analytics IQ assessment, you can demonstrate your achievement with a personalized certificate issued by Google.”

PRO TIP #2: It will help if you are managing a website so you can practice what you’re learning. If you aren’t currently managing a business website, create your own or volunteer to help a nonprofit.

Having something concrete to apply your skills on will make *all* the difference. Plus you’ll have a case study you can present in job interviews to showcase what you’ve learned.

You can even create a small blog to document what you’re learning as you study for the Google Analytics Certification test, to help future test-takers!

Next Steps: 

If you’ve decided to make a commitment to do this certification, comment below and I’ll hold you to it! For example, “I promise to complete my Google Analytics Certification by x date.” It’s a promise with yourself, but once you send it to me, it will feel real!

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]
Colorful roses

The Ultimate List of Side Hustles For Millennials

Many urban Millennials freelance or have side-hustles. Why? Because in the age of job insecurity, it’s the only option. Diversify your income streams. Don’t be dependent on one paycheck.

Now if you’re older than the average millennial, you’re probably thinking, I had two jobs, maybe three. I just didn’t call it a side hustle.

The difference is now there are marketplaces like Uber and TaskRabbit, Upwork and Fiverr, and so many more. It’s much easier to freelance, and have a side business than ever before.

The problem is not every side gig is right for you. So how do you decide? Based on your strengths and what you love doing naturally. For example, if you’re happiest when you’re writing, curled up on your sofa, then writing work is the best option for you. If you love the idea of helping the elderly, there are many ways to get paid to run errands for seniors. The key is to do something that does’t feel like work. You work a full-time job, the last thing you want is to feel like you have two jobs.

A friend of mine is a gifted photographer, but in her full time job, she doesn’t get to use her photography skills. So on weekends, she photographs weddings and earns $2,500 per wedding. She loves it! It’s extra cash and she’s building a portfolio so if she ever gets laid off, she can always turn her side-hustle into a full-time income. She collects testimonials and reviews from all her clients and has a superb website. So go through the list and tell me what you decided to try!

The Ultimate List of Side Hustles For Millennials

I love to write…

  • Freelancer writer (blog posts, articles, etc.)
  • Resume writer
  • Copywriter
  • Grant writer
  • Technical Writer
  • Sales Funnel writer/conversion copywriting – pays very well

I’m creative…

  • Freelance brand expert
  • Photoshop designer
  • Interior designer
  • Hairstylist
  • Makeup consultant
  • Video Editor
  • Videographer
  • Interpreter
  • Sketch artist (at events)
  • Doodle Video creator
  • Shopping Assistant
  • Personal Stylist
  • Photographer (Wedding, Families, Corporate, Real Estate — so many options)


  • iPhone app developer/Android app developer
  • Database manager
  • Salesforce developer
  • Front-end developer
  • Back-end developer
  • Expert in specific software: Quickbooks, xero, etc.

I love gadgets… and fixing things

  • IT Expert (setting up and fixing computers)
  • Fixing broken smart phone screens

I love playing video games…

  • Get paid to play video games (yes this is a thing!)
  • Organize gaming events in your city (at local movie theaters)
  • Get a job at a gaming company (developing video games)

I have skills… 

  • Book designer
  • Book editor
  • Proof-reader
  • Book layout (for Amazon Kindle/self-publishing)
  • Sign Language Interpreter
  • Virtual Assistant (book travel, schedule meetings and manage operations for a business owner or executive)
  • Operations Manager
  • Perform at events (magic show, music, Disney characters, etc.)

I’m happiest when I’m teaching or coaching

  • English teacher to students overseas (using Skype/Zoom)
  • Business coach
  • Life coach
  • Excel trainer
  • Tutor
  • SAT Instructor
  • Career coach
  • CPR Trainer
  • Music teacher (piano, guitar, or traditional instruments)
  • Language teacher (French, Spanish, Chinese, Japanese)
  • SAT Tutor, Math Tutor, Science Tutor
  • Teach sports to kids or adults (soccer, football, basketball…. so many options)

I’m a social media guru

  • Instagram expert
  • Facebook Ads expert
  • Pinterest expert
  • Snapchat expert
  • LinkedIn expert
  • Post on FB and manage business Facebook pages
  • Live tweet from an event

Marketing is my thing…

  • Google Adwords expert
  • Email Marketing Software Expert (ConvertKit, InfusionSoft, ActiveCampaign, MailChimp)
  • Copywriter (specializing in conversion/sales copy)
  • Sales Funnel expert
  • Copywriter
  • SEO Consultant
  • Local Marketing Consultant

How do I turn my OCD into money?

  • Productivity coach
  • Home manager
  • Event planner
  • Project manager
  • Wedding planner

I have a real estate license…

  • Property manager (rental properties)

People LOVE my cooking…

  • Personal chef
  • Catering business
  • Pop-up food events
  • Private dinners (Paid)
  • Food truck business owner

I want to give back and do meaningful work… 

Nonprofits are often hiring for the following positions:

  • Volunteer coordinator/manager
  • Newsletter Editor
  • Database manager
  • Webmaster or web developer

Find one that resonates with your values, and offer to work for them.

They don’t always pay as well as businesses, but if you’re in a stressful job, it may be the perfect way to bring meaning to your work week.

Did you know you could earn a living as a Diabetes Coach?

Health Care

  • Birth coach or doula
  • Diabetes Coach

I want to create products, I hate providing services… 

  • WordPress Theme Developer (build a theme, sell it multiple times)
  • Author (this is hard… but easier with self-publishing)
  • Amazon seller
  • Etsy Seller
  • Tshirt Designer
  • Illustrator (See SpoonFlower)
  • Online course creator

I have a social following… 

  • YouTube star
  • Author
  • Professional speaker
  • Get paid to promote products on your social media profiles
  • Become an Ebay seller

I love science/research/medicine:

  • Lab Assistant
  • Lab Manager
  • Medical Transcriptionist
  • Medical billing expert
  • Insurance claims expert

I like working with my hands… 

  • Handyman/Handywoman
  • Electrician
  • Plumber
  • Mover
  • Assemble IKEA furniture
  • Shovel snow / rake leaves / cut grass
  • Wash cars

I’m great with kids! 

  • Nanny/Babysitter
  • Summer Camp Counselor
  • Dance instructor
  • Speech therapist
  • Sign Language for Kids Coach

I’m great on the phone!

  • Do remote customer service for major brands

I have a heart for senior citizens 

  • Help seniors with chores, tech and driving
  • Work in a hospice or senior care facility

People say I have lovely handwriting! 

  • Handwrite thank you cards and holiday cards for sales professionals or business owners

Do you have a spare room in your house or a second home?

  • Rent your extra room on AirBnB
  • Buy rental properties and make passive income

I’m in great shape

  • Become a security guard
  • Help executives with weight loss
  • Teach Pilates to private clients

Other Ways to Make Money

  • Officiate a wedding (secular or religious ceremonies)
  • Make balloon animals
  • Do Facepainting
  • Run a DJ business
  • Edit podcasts
  • Calligraphy Expert
  • Dance Instructor
  • Gymnastics Assistant
  • Painter (exterior or interior)

I love animals 🙂 

  • Pet sitter
  • Pet groomer
  • Dog walker

I Love Numbers!

  • Bookkeeper
  • Accountant
[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Side Hustle I%26#039;m Most Interested in Pursuing’ type=’textarea’ required=’1’/][/contact-form]